The cost of real estate often got the blame for traditional retailers’ struggles to keep up with e-commerce rivals. Sears and Toys ‘R’ Us provide examples.
Now, here comes “click and collect” where customers order goods online and pick them up at a nearby store. Those sales were up 47 percent in November and December 2018 in the US compared with a year earlier. In the same period online sales increased “just” 16.5 percent.
Companies reporting big increases in “click and collect” sales include Best Buy, Target, Walmart and Home Depot. Shoppers have no shipping costs or waiting for delivery. Retailers save on packaging and delivery costs. More than a third of customers who come to collect orders buy something else, according to Tom McGee, chief executive of International Council of Shopping Centers