Ford Motor is to increase US production of its largest sport utility vehicles in a move to increase profits in a market where consumers are favoring larger, more comfortable vehicles.
Ford will increase the production rate for Ford Expedition and Lincoln Navigator sport utility vehicles by 20 percent in July – the second 20 percent increase in a year for both models.
Accoring to Ford US marketing director, Matt VanDyke, the average transaction price of a new Ford Expedition is $62,700, up $11,700 from 2018. Since launching its new big SUVs, Ford has increased its share of the US large SUV segment by 5.6 percent.
Ford North American manufacturing chief is John Savona.
General Motors will launch a new generation of its large SUV Chevrolet Suburban and Tahoe, and GMC Yukon, models later this year. Fiat Chrysler Automobiles has said it will re-enter the large SUV segment with new models due out in late 2020.