US toy manufacturer to acquire Peppa Pig

Hasbro, the US toy manufacturer, will acquire Peppa Pig owner, Entertainment One, for around $4bn.

Hasbro said the deal would expand its entertainment and “family-oriented storytelling” portfolio. UK-listed Entertainment One owns other preschool titles including PJ Masks.

The American toy giant is behind a diverse range of titles including the My Little Pony and Transformers franchises, as well as the Monopoly board game and Play-Doh.

Entertainment One makes a series of film and television titles including the Peppa Pig cartoon which has been translated into more than 40 languages and broadcast in over 180 territories.

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